About

Kevin-Edge-Headshot

Kevin Edge Photography specializes in getting your next listing shot and processed quickly and affordably, with a quality that makes every image stand out.

With over 5 years professional experience, Kevin Edge brings the creative and technical expertise you can trust to market your next listing.

As a Professional, I understand the importance of treating your clients and their property with the highest degree of attention and respect. I represent not only my reputation but also that of your client’s confidence in our ability to sell their home. I take this responsibility to heart and guarantee a professional and creative experience from the first phone call through the final delivery.

What You Care About

Know that I do everything in my power to give you what you care about most:

  • A smooth-running photo shoot
  • Stand-out imagery to ensure your listing pops off the page or screen
  • Photos processed and delivered on fast turnaround

Growing up I always loved the magic of photography, and overtime it has become a lifelong fascination. Moving to Los Angeles after graduating from The University of Florida, I stepped into a career in film, Producing & Managing national commercials for such brand leaders as Chevy, Ford, Budweiser, Gap and Target.

All the while, I fostered my love of photography as both a personal hobby for friends and family and as a profession through online stock photography sales. After moving to Pasadena, my beautiful wife & I decided to start a family and for me to pursue my dream of practicing my craft with the freedoms of owning my own business.

I launched Kevin Edge Photography in 2008 with the goal of expressing my passion for architecture photography. Living in one of the most vibrant communities for residential building design, my desires progressed quite naturally into the world of real estate photography.

For over 5 years, I have had the privilege and pleasure to work with some of the finest clients from every major brokerage firm in the Pasadena Area, and to photograph every type of home, from starter homes to multi-generation family estates. I treat each property with the same level of care and attention, knowing that every agent and homeowner has the same wish… to see their home look it’s very best!

Flash/Fusion

My vision for effective real estate photography centers on magazine quality images inspired from publications like Architectural Digest, Interiors and Dwell. This is of course is lofty an ideal (and worth aiming for) but one that typically involves a very lengthy shoot and significant time in post production to produce. Yet the goal to create the ideal lighting, capture the home’s true colors, focus on interesting angles, and highlight structural details is still of greatest importance for the purpose of real estate sales. So I had to find a way to bring the very best of magazine quality imagery into the timeframe and demands of the real estate market.

To do this I developed a unique technique called Flash/Fusion photography. A specialized architectural photography concept that blends the room’s natural light with the artificial light of multiple small flashes.

First, I shoot a series of photos of the room, changing the exposure of each frame from light to dark, followed by a single photo using my small flashes. On average, I take 6 shots to create one final image.

Back at my computer, the first series of  natural light shots are  “fused” into one image very similar to an HDR image. This Fused image creates the natural tone and feel of the room.  The single Flash shot is then blended with the Fused image to add detail and color accuracy to the final image. Together this whole series of photos transform what may be a dark, shadowy room with blown out windows and inconsistent colors into a bright, uplifting image, that remains faithful to how the room looked to the eye. And more importantly, appealing to the viewer!

Pricing

Shoot Packages

  • Standard Shoot | Up to 3500 Square Feet | 15 to 25 photos | $260
  • Deluxe Shoot | 3500 to 8000 Square Feet | 25 to 35 photos | $315
  • Premium Shoot | Over 8000 Square Feet | 35 to 50 photos | $365
  • Twilight Shoot | 1 Hour Shoot | 4 to 8 photos | $260

Virtual Tour

  • Property Web Site with custom domain name | $100

FAQ

What exactly is Real Estate Photography?

Real estate photography is a branch of architectural photography that strives to accurately capture the layout and character of a residence to visually market to the widest pool of buyers.

Unlike pure architectural photography which highlights shape, structure and artistic lines, real estate photography expresses the shape and size of the room and its context within the whole home.

Interior photography, also a branch of architectural photography, focuses on contents, accents, textures and objects in a room― sofas, lamps, rugs, artwork― and how these design elements  coordinate within the room.  For more information, check out these links:

WSJ.com – Get a Picture-Perfect Home Sale

houzz.com – Attract Home Buyers Easily With Great Photography

Why does good photography matter?

We live in a visual world, intensified by the Internet. From your local MLS and Realtor.com to your own brokerage, buyers can search every area listing for their next home. But sameness can set in. Great photos stand out in a crowded marketplace.

As your photographer, my emphasis is to create engaging and attractive photos that draw viewers attention to the merging of architectural and interior techniques. This approach offers a sense of not only how the home is laid out, but also the experience of living in the space.

What is HDR photography & do you use it?

HDR or High Dynamic Range Photography is quite a popular photography technique today with many champions and many critics. Technically, HDR is a post-processing technique that requires a series of photographs of identical shots taken at different levels of exposure, then blended together through a process called “tone mapping,” which captures the full spectrum of brightness in the image.

All cameras, expensive or not, do not have the capacity to “see” the full range of brightness that the human eye sees. Compare the sound of a Casio keyboard to a Steinway Grand Piano, and you’ll understand this loss of brightness. An excellent explanation follows:

Wikipedia – High Dynamic Range Photography

Can you shoot a home with an iPhone?

You can, and many people do. And, under right circumstances, your iPhone can produce an acceptable image, but it will be severely limited in scope and lighting. To shoot an entire home, inside and out, and capture color range, details or special angles requires a robust professional camera with specialized wide-angle lens and expertise in shooting techniques like flash/fusion.

Can you Photoshop out that crack in the wall of my client’s property?

I sure can. But I won’t. For obvious legal and ethical reasons I cannot and will not use photography to erase a permanent physical feature of the property, including outside items like a telephone pole. Buyers expect photography of the home and the actual home to match. Misrepresentation is a slippery slope. Your brokerage manager or the local real estate association are excellent sources for guidelines, if you have questions.

Who pays for the Real Estate Photographer?

Typically, the listing agent pays for the photography, but that’s not always the case. It may depend on the agent’s marketing plan for the property. Of course, a seller can always request professional photography and, frankly, should do so.

Do I get to choose the photos for processing & finishing?

Unfortunately, no. Due to the high volume of photos I take for each shoot, anywhere from 300-500 photos, there’s no efficient way to share and select photos in a timely fashion. What’s more, the flash-fusion technique doesn’t lend itself to preview which photos are appropriate for finishing. However, I am always more than happy to have the client and homeowner follow along to preview the photos on the back of my camera during the actual shoot.

How do I get my photos?

Your photos will be delivered electronically via email in 2 JPEG formats. The first version is for the MLS and comes as a ZIP file attached to the email. The second version contains high-resolution print size files. Too large to email, you will instead recieve a link to an online file storage site. From there you can either download individual photos or a ZIP file of all the photos at one time.

When do I get my photos?

The following business day by 10am.

What’s the difference between the MLS and Print Size files?

The MLS files are quite small JPEG files that have been sized specifically to match common MLS standards and compressed to load quickly on the web.

Print-size files are much larger JPEG files that are roughly the same size as the original captured image in the camera. The flash/fusion technique, along with regular photo finishing techniques, often requires moderate amounts of cropping. But finished files are always large enough to print extremely well on an 8.5 by 11-inch piece of paper.

Do you upload the photos to the MLS?

Unfortunately I cannot. I am not a licensed Realtor and do not have access to the MLS.

How can I use the photos?

Under our terms, the photos can be used only the sale of the property. Because neither the current homeowner (the seller) nor the buyer will be signing a Location Release Agreement, neither you nor I have the right to use or sell the photos for any purpose outside of the realm of real estate. As the photographer, I retain all ownership of the photos, and the right to use the photos for self promotion as a Real Estate Photographer.

Is Real Estate Photography expensive?

Expensive is a relative term, so it must be measured in the context of what it’s worth to present your listing in the best possible manner. While there are certainly less expensive photographers in our market, and taking your own photos is the least expensive option of all, I guarantee with every job that if you are not completely  satisfied and felt you’ve received your money’s worth in professional photography that you are due a full refund.

Should I hire a home stager?

Home Stagers and Real Estate Photographers really are two peas in the same pod where “the goal is to help people sell properties by creating that emotional connection that attracts buyers, draws them to the property and gets them to pay a premium prices for a well presented home“*.

While each property’s needs are different, I would always encourage any seller or agent to get a Home Stager’s opinion and estimate. I work with many stagers in the Pasadena Area and would highly recommend my good friend Michelle at Moving Mountains Design  for anyone looking to get started.

*Real Estate Photographers And Stagers Have The Same Customers

How should we prepare the home for the shoot?

At a minimum, the house should look clean and organized. De-cluttering mantles and countertops of personal items go a long way to making a home look open and inviting. Smaller things like removing visible garbage cans can also make the house look cleaner. Bright, artificially colored packaging, like on cereal boxes and shampoo bottles are also very distracting to the eye. Perhaps most important, check to ensure every (and I mean EVERY) light fixture in the home turns on with a working light bulb. It can make a huge difference.

The following is a basic guideline to prepare a home for photography:

Interior

  • Turn on all interior lights
  • De-clutter or organize mantles, shelves and tabletops
  • Remove or minimize personal photos and memorabilia
  • Clear off counter tops in kitchen and bathroom areas
  • Remove photos, notes and papers from the refrigerator
  • Turn ceiling fans and televisions off
  • Make all beds and tidy bathrooms
  • Remove piles of newspaper and magazines
  • Tuck trash cans out of view in a closet or cupboard
  • Point out valuable or recognizable artwork that should be edited in post
  • Contain pets in the garage or out of sight

Exterior

  • Remove all vehicles from driveways and from in front of the house
  • Remove all garden tools including hoses and sprinklers
  • Mow and rake yard
  • Move garbage cans out of sight
  • Sweep driveways, sidewalks and patios

My seller wants their dog in the photos.  What do I say?

While many buyers love pets as much as you and I, some do not.  I suggest it’s always best to keep the focus on the home.

Will professional real estate photography guarantee a better sale?

I wish I could say it would. But there are so many variables involved in what it takes to sell a home that it’s almost impossible to say what closes the deal. But there are some very interesting statistics that make a strong case for hiring a professional photographer. Explore these links:

WSJ.com – In Real Estate, A Picture Is Worth $1,000 or More

Redfin – A Picture is Worth a Thousand Dollars. True or False?

Chicago Tribune – Quality photos make all the difference in marketing your home

What other photography do you do?

As with many creative arts, photography is a highly specialized field.  My mission―be the best architectural and real estate photographer possible. While I can confidently shoot all subjects, there’s a reason why photographers split off to specialize in weddings, portraits, pets, children, nature, sports, wildlife or entertainment. It’s hard work that demands lifelong learning and attention if you intend to be a well-paid professional.

Terms & Conditions

Scheduling

  • Please contact Kevin Edge Photography at 626.298.5973, kevin@kephoto.com or  the “Get Started” form to request an appointment.
  • Locations outside the San Gabriel Valley Area may be billed for travel expenses and subject to minimum order requirements.

Payment

  • Payment is due at the time of appointment.
  • Cash, Check, Credit Card or PayPal accepted.

Shoot

  • The Agent or Representative of the Agent must be present at the shoot to give access to the home and to discuss any special considerations such as what should be included or excluded in shots.
  • Unless specified, the standard shoot will include the front and back exterior and the major rooms such as living room, dining room, family room, kitchen, master bedroom, master bath and bedrooms. Multiple angles of the same room or area may be considered in the count of finished photos. Powder rooms, small bathrooms, utility rooms or garages are not a shooting priority unless you give direction otherwise.
  • All properties will be shot AS IS. If the property is not properly cleaned or staged, the Photographer will make a reasonable effort to create the most aesthetically pleasing and uncluttered photographs possible.

Post Production

  • Photographer will have sole discretion to select the images for finish and delivery.
  • Only the selected photos will be processed for finished delivery.
  • Digital photo manipulation (i.e. “photoshopping”) is not included.

Delivery

  • Images will be delivered electronically via email and/or web link by 10am the following business day, unless otherwise specified.
  • Finished photos will be delivered in 2 JPEG formats. The 1st format is sized and optimized for the MLS, and the 2nd format is at the full resolution of the final master file.
  • Final JPEG files are posted to an online hard drive, and will remain available for download no less than 1 year from the appointment.

Cancellation

  • If cancellation or rescheduling is necessary, please give 24 hours notice.  Appointments not canceled 24 hours prior to scheduled shoot will be charged 50% of the scheduled service.
  • If events beyond the Homeowner’s, the Agent’s or Photographer’s control, disrupt, delay or cancel the shoot, the effected shoot may be rescheduled without penalty.

Photo Rights and Usage

  • All images are copyrighted to Kevin Edge Photography. Images produced for an agent or broker (referred to as Agent) may be used by the Agent and Agent’s Parent Company, in accordance with local MLS rules, exclusively for the marketing of the active listing property. Any usage of the images beyond these purposes by the Agent, Agent’s Parent Company, Homeowner or any third party is strictly prohibited unless approved in writing by the Photographer.

Four Quick Steps to Great Photography

  • Who

    Tell me a little about yourself.

Call Kevin: (626) 298-5973

Email: kevin@kephoto.com

About

Kevin Edge Photography specializes in getting your next listing shot and processed quickly and affordably, with a quality that makes every image stand out.

With over 5 years professional experience, Kevin Edge brings the creative and technical expertise you can trust to market your next listing.

As a Professional, I understand the importance of treating your clients and their property with the highest degree of attention and respect. I represent not only my reputation but also that of your client’s confidence in our ability to sell their home. I take this responsibility to heart and guarantee a professional and creative experience from the first phone call through the final delivery.

Flash Fusion Process

I practice a technique called Flash/Fusion photography, a specialized architectural photography concept that blends a room’s natural light with artificial lighting to transform the space into a bright, uplifting image, while still remaining faithful to how the room looks to the eye. Visual appeal is paramount.

First, I shoot a series of photos of the room, changing the exposure of each frame from light to dark. These shots are then “fused” into one image very similar to an HDR photo. I then take one more shot with artificial lights (flashes) which captures the details and accurate colors of the room. Later at my computer, I blend the fused images with the flash image to create the final product.

What You Care About

Know that I do everything in my power to give you what you care about most:

  • A smooth-running shoot
  • Stand-out imagery
  • Fast turnaround

Rely on me to treat your clients and their property with personal attention and respect. I take this responsibility to heart, and guarantee a professional and creative experience from the first phone call through the final delivery.

Rates

Kevin Edge Photography offers a variety of Shoot Packages to cover the needs of any size home or property. And every shoot is done using my unique Flash/Fusion process so that every property comes out looking it’s very best.

Standard Shoot

  • 15-25 Photos
  • Up to 3,500 sq ft
  • $260

Deluxe Shoot

  • 25-35  Photos
  • 3,500-8,000 sq ft
  • $315

Premium Shoot

  • 35-50 Photos
  • Over 8,000 sq ft
  • $365

Twilight Shoot

  • 1 hour shoot around sunset — exterior only
  • 6-8 Photos
  • $260

Virtual Tour

  • Full Screen Photos
  • Property & Agent Info
  • Custom Domain Name
  • $100

For complete details on shoot rates and services please click below for Terms.

Terms

Scheduling

  • Please contact Kevin Edge Photography at 626.298.5973 or kevin@kephoto.com
  • Locations outside the San Gabriel Valley Area may be billed for travel expenses and subject to minimum order requirements.

Payment

  • Payment is due no later than the time of shoot.
  • Cash, Check, Credit Card or PayPal accepted.

Shoot

  • The Agent or Representative of the Agent must be present at the shoot to give access to the home and to discuss any special considerations such as what should be included or excluded in shots.
  • Unless specified, the standard shoot will include the front and back exterior and the major rooms such as living room, dining room, family room, kitchen, master bedroom, master bath and bedrooms. Multiple angles of the same room or area may be considered in the count of finished photos. Powder rooms, small bathrooms, utility rooms or garages are not a shooting priority unless you give direction otherwise.
  • All properties will be shot AS IS. If the property is not properly cleaned or staged, the Photographer will make a reasonable effort to create the most aesthetically pleasing and uncluttered photographs possible.

Post Production

  • Photographer will have sole discretion to select the images for finish and delivery.
  • Only the selected photos will be processed for finished delivery.
  • Digital photo manipulation (i.e. “photoshopping”) is not included.

Delivery

  • Images will be delivered electronically to the Agent by 10am the following business day, unless otherwise specified.
  • Finished photos will be delivered in JPEG format cropped, scaled and optimized for the MLS.

Cancellation

  • If cancellation or rescheduling is necessary, please give 24 hours notice.  Appointments not canceled 24 hours prior to scheduled shoot will be charged 50% of the scheduled service.
  • If events beyond the Homeowner’s, the Agent’s or Photographer’s control, disrupt, delay or cancel the shoot, the effected shoot may be rescheduled without penalty.

Photo Rights and Usage

  • All images are copyrighted to Kevin Edge Photography. Images produced for an agent or broker (referred to as Agent) may be used by the Agent and Agent’s Parent Company, in accordance with local MLS rules, exclusively for the marketing of the active listing property. Any usage of the images beyond these purposes by the Agent, Agent’s Parent Company, Homeowner or any third party is strictly prohibited unless approved in writing by the Photographer.